Although the ongoing SAG-AFTRA strike was initially only believed to affect traditional actors/actresses and those involved in the film industry at large – looks like its call to action may affect influencers and creators as well. Essentially, SAG-AFTRA released new guidelines that claim that creators are prohibited from promoting any struck work, even within an organic capacity. Apparently, if such is exhibited, nonunion influencers will risk never being allowed to become a member of SAG-AFTRA.

Hulu was quick to  leverage Threads for its influencer marketing tactics by partnering with comedian Adam Rose to promote its new animated series, “Futurama,” via a simple write up on the platform. Hulu measured the content’s success by the amount of “innovation and buzz” it drove for the show via generalized engagements on the post. Marketers are anticipating the use of Threads will become more common over the coming months, as the shareability between platforms is unmatched.