Digital Digest
August 19, 2022
The passing of Olivia Newton-John captivated the attention of the digital public, with the late actor’s Wikipedia entry being read more than five million times in the four days following her death. Google searches for the Grease star skyrocketed, vastly eclipsing searches for information on either Joe Biden or Donald Trump, who are typically among the most frequently searched people (see chart). On YouTube, an already popular video of “You’re the One That I Want” saw a massive increase in views.
Meanwhile, the CDC’s August 11 decision to relax COVID-19 guidance sparked a flurry of discussion among American Twitter users, primarily in the form of recrimination, which came from all sides Those who felt guidance should not be modified denounced the CDC as being controlled by business interests, while those who felt it should be modified criticized the CDC for not doing so sooner. The most shared posts on the topic included those from @NBSaphierMD, @CaseyMalone, @jackmirkinson, and @thebradfordfile. Sentiment toward the CDC was, overall, strongly negative.
Aside from developing AR tools, Snapchat builds toward the metaverse future by building more advanced avatar options through its Bitmoji platform, with the latest advance in Bitmoji fashion.
TikTok is introducing new shopping ads that adopt and combine Video Shopping Ads, Catalog Listing Ads, and LIVE Shopping Ads to help brands spark demand and boost sales.
Having a video go viral is everyone’s goal and planning, execution, and video length are crucial. An important factor in determining the best length is the platform you’re sharing it on. Some platforms are more open to long-form content, whereas others are defined by short-form videos. If you’re looking to leverage the power of video content, your success will depend on the length of video you choose to post.
Social audio is more popular than ever. The latest stats for 2022 say that 62% of US consumers are listening to audio podcasts, more than doubling in the last decade. Once the visual elements are stripped back, it goes without saying that brands should look to partner with relevant talent who can hold their own in a conversation and provide entertainment or interest with audio alone.
Snapchat influencers make the platform a potentially valuable asset for brands, but what is the best way to leverage these creators to improve your marketing strategy? By finding the right creator who shares your brand’s mission, generates high engagement, reaches the geographies where your brand sells, and whose audience aligns with your ideal customer profile.