Digital Digest
March 13, 2023
The start of Daylight Savings on Sunday came at the expense of losing an hour of sleep. The main online celebrations of moving the clock forward came from corporate accounts (1, 2, 3, 4), government accounts (1, 2, 3, 4), and local news affiliates (1, 2, 3, 4). Of the 135K social mentions about Daylight Savings between Friday and Sunday, only 20% were positive compared to 33% negative. Social users mainly shared their grievances about losing an hour of sleep (13% of negative DST mentions – 1, 2, 3, 4, 5). Parents also complained about how the time change was especially rough for children, which also made life tougher for themselves (1, 2, 3, 4, 5). Meanwhile, 4% of DST mentions called for Congress to end time changes. Legislation was reintroduced to make Daylight Savings permanent, but the American Academy of Sleep Medicine recommends making Standard time permanent.
LinkedIn is looking to help foster the next generation of podcasting talent, with the launch of a new Academy, which will provide participants with knowledge on how to launch a successful podcast.
As the hype around NFT’s comes to a stop, Meta has announced they are ending their NFT display projects. Instead, they plan to focus on other ways to support creators, people, and businesses.
Twitter is finally starting to put a price on its paid API plans with price packages that start at $42,000 per month (for access to 50 million tweets) and go all the way up to $210,000 per month.
According to an Ogilvy study, 70% of Gen-Zers say their mental health needs attention or improvement. Gen-Zers are also the most likely to report mental health concerns compared to any other demographic.
Despite creators reporting they have seen upwards of a 60% increase in total views on their YouTube Shorts content, they are experiencing about a 20% decrease in total payout. This discrepancy is likely due to the watch time of Shorts is less extensive than long-form YouTube content. In response, the platform is now using viewers Shorts watch history to influence long-form recommendations in hopes of driving users back to creators broader YouTube channels rather than solely their Shorts content.
70% of Americans check Facebook daily – followed by Snapchat, Instagram, and TikTok. Agencies are continuing to increase their influencer marketing spend for several reasons. Influencer content is inherently more relatable than celebrity-driven or traditional ads, as it is curated by “everyday” people. It also yields better ROI that can be tracked in real-time. Lastly, influencers’ expansive reach makes it an ideal way for brands to drive awareness across diverse targets.